It’s a powerful tool that can be used to design more meaningful-and memorable-brand experiences. Colors have a powerful effect on our emotions, and these emotions play a major role in how we behave as consumers.Ĭolor psychology provides a framework for understanding how and why we interact with the brands in our lives. How Color Psychology Impacts Your BrandĬolor psychology is the study of how color impacts the way we perceive the world.The timeless shade of blue associated with the B2B juggernaut immediately evokes trust, security, and dependability.īelow, we’ll give you everything you need to know about color psychology, including exactly what we mean by the term, why it matters for your brand, and the proven psychology behind 12 of the most popular colors in marketing. The brand’s signature red has forever linked it to feelings of positivity, fun, and energy. More than just a powerful tool for designing vivid and memorable brand experiences, color psychology is about the feelings and emotions that brand colors evoke inside us. If you’re looking to put the power of color psychology to work for your brand, you’ve come to the right place.
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